Today’s business leaders—and workers at every level—are asking the same urgent questions about AI.

• Will AI take my job?
• Will AI begin to control my life?
• Will bad actors harness AI before the good guys can stop them?
  

And perhaps most importantly for leaders: Is there a way to put AI to work for me before I end up working for AI?

These questions—and some powerful answers—are at the heart of a remarkable new book I had the honor of writing the foreword for late last year: Creativity in the Age of AI: Toolkits for the Modern Mind, by Jerry Wind with Mukul Pandya and Deborah Yao.

Here is a summary of what I wrote. Creativity and AI—separately and together—are already reshaping the paradigm of our lives. At key inflection points throughout history, innovation and technology converge to jolt business and society forward—to fundamentally change the way we work, live, and play.

We are living through one of those inflection points right now. And at moments like this, leaders face a simple choice: shape the change — or be shaped by it. Today’s leaders must seize control of these paradigm-shifting forces. And this masterful book shows exactly how to do it.

Jerry Wind, Mukul Pandya, and Deborah Yao have created nothing less than a battlefield manual for leaders who want to harness AI—and drive the kind of creativity and transformation we can, at this writing, only begin to imagine.

More than 70 years ago, management consulting legend Peter F. Drucker wrote:

“Business has only two functions: marketing and innovation. These produce revenues. All other functions are costs.”

Drucker wrote those words in 1954, yet their brilliance remains timeless. And this book delivers a breakthrough framework for attacking—and strengthening—those two core imperatives facing every organization today: marketing and innovation.

Longtime Wharton professor and multi-book author Jerry Wind is widely recognized as one of history’s most influential marketing thinkers. It’s one reason the Lauder Professor Emeritus and Professor of Marketing at the Wharton School was inducted into the Marketing Hall of Fame in 2017. Simply put: Jerry Wind knows marketing.

But in this book, Professor Wind—along with Mukul Pandya and Deborah Yao—turns attention to business’s second grand imperative: innovation.

There are powerful books about creativity—"Steal Like an Artist," "The Creative Habit," "The War of Art." And there are equally important books about AI—"The Coming Wave," "Genesis, "and "Artificial Intelligence: A Modern Approach." But this is the first book to truly connect the dots between creativity and AI.

More importantly, it shows leaders how to cross that bridge—quickly and effectively—to pursue opportunities that will reshape both our businesses and our lives.

The book cites research from McKinsey showing that companies in the top quartile for innovation achieve 2.4 times higher revenue growth. Yet at the same time, 70% of executives report their teams struggle with creative problem-solving. In other words, Drucker’s second imperative—innovation—will only grow more central in the decades ahead. And its importance will be exponentialized.

Faced with this challenge, Creativity in the Age of AI embraces a timeless truth: success leaves clues. The book is rich with examples, lessons, and case studies drawn from breakthrough companies such as Netflix, Amazon, Airbnb, Google, Tesla, and many others. At its core, the book presents 12 powerful approaches to enhancing creativity—each turbocharged by AI.

The authors argue convincingly that AI will not replace human creativity. Instead, it will amplify it—dramatically. And the book empowers readers of every age, profession, and country to experiment with these approaches and apply them to both professional and personal challenges. In doing so, readers can build their own dynamic portfolio of AI-powered creative tools.

Finally—and importantly—this is not just an academic treatise. It is a pragmatic, hands-on workbook. A playbook. A call to action. A call to learn, absorb, experiment, and lead AI—rather than the reverse.

In other words, it’s the new primer on how to put AI to work for you.

The book’s final section is titled: “Your Creative Legacy Starts Now.” And indeed—it must. Faced with the magnitude of change described in these pages, our choices are simple: ignore it, be swept along by it, or—far better—harness it.

This book is an invitation to discover and unleash your own creative superpowers. It is a call to lead change—and to walk the great arterial bridge from AI to creativity, innovation, and breakthrough.

So put simply:

Your Creative Legacy Starts Now. Go create. Go lead. Go change the world.